Midfield Commodities – Complete Website Rebuild & Digital Refresh
Project Overview
Midfield Commodities needed a modern, credible online presence to properly represent their global trading capabilities. Their previous site was outdated, unclear, and didn’t reflect the scale or professionalism of the business.
We designed and built a new website from the ground up – creating a clean, modern brand presence that communicates trust, capability, and industry expertise.
The Solution
The solution was to design and build a completely new website from scratch that focused on clarity, structure, and professionalism. I created a modern layout with a clear content hierarchy that explained who Midfield Commodities is, what they trade, and how they operate. A new design system was developed using a clean grid, strong typography, consistent spacing, and a trading-industry colour palette. The site was built mobile-first with custom responsive sections, improved navigation, and simplified user flows. I also created custom iconography to visually communicate their product categories and services. Everything was optimised for performance, fast load times, and SEO best practices, resulting in a credible, modern online presence that matches the scale of their business.
✓ Full website redesign from scratch
✓ Clear content hierarchy for products, services and capabilities
✓ Mobile-first build with custom responsive sections
✓ New design system including typography, spacing and grid
✓ Custom iconography for trading and product categories
✓ Simplified navigation and improved user flow
✓ High-performance build with optimised assets
✓ SEO foundation and metadata setup